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style=\"background-color: #bf9000;\"\u003ePRINCIPLE\u003c\/b\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eThe super absorbent fiber weave technology of the mesh towel regulates the water inside and ensures water retention, so it's treating it kind of like an air-conditioner, and within seconds you get cooler.\u003c\/p\u003e\n\u003cp\u003eLike sweat on you skin, when water evaporates it cools. 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